SEO executive Interview question for fresher 2018

Search engine Optimization (SEO) has always been one of the most popular methods of digital marketing and is widely adopted across various industries. SEO is a technique by which the traffic to a website or web page is increased by affecting its visibility on the search engine result pages. SEO Professional are in great demand; so is the competition in the industry. To be successful in an SEO job interview, You need to prepare well.

Here are some of the SEO interview questions and answers that are frequently asked in

an SEO interview:

1.  What is SEO? Why is it so important?

Ans.    SEO is one of the techniques used to improve traffic to a website by obtaining a high

rank placement in the search engine result page such as Google, bing,Yahoo & others.

The importance of SEO strat with the desire of the companies to gain more traffic for their

websites. The ranking over the search engines matter because users pay more heed to the

first 5 searches on Google.

2.   What is Search Engine?

Ans.   Search engine is a web based software system which is developed to search and

locate relevant information on the world wide web. Search engines generally answer the

queries entered by the users and give them a list of search results.

3.    What are backlinks?

Ans.   Backlinks are the incoming links to your website from other websites. Backlinks play

a vital role in SEO. If your page has good page authority backlinks from several big

websites, Google will give more important to your page compared to low authority backlinks

page.

4.    What is an outbound link?

Ans.  Any link on a website that links to another web page or website is known as an outbound

link.

5.    Define Page Rank.

Ans.   For every web page, Google gives a rank according to its algorithm. This is known as

Page Rank.

6.   What is a keyword?

Ans.   SEO keywords are words and phrases in the web content that make it possible for

people to find a site via search engines.

7.   What is keyword density?

Ans.   keyword density is the percentage of times a keyword or phrase appears on a

webpage. Keyword density can be used as a for determining whether a web page is relevant

to a specific keyword or keyword phrase. The percentage is always in comparison to the

total number of  words on the webpage.

Let's say for example if you have 500 words article, and you use a keyword “SEO” 15 times in it

then this is how Google will calculate the keyword density.

KD Density   = (15/500)/100

                    = 0.03 * 100

                    = 3%

Here the total keyword density is 3% for the keyword “SEO.”

8.   What is Crawling?

Ans.   Crawling or web crawling refers to an automated process through which search

engines filtrate web pages for proper indexing.

Web crawlers go through web pages, look for relevant keywords, hyperlinks and content, and

bring information back to the web servers for indexing.

9.    What is indexing?

Ans.   Indexing starts   when the crawling process gets over during a search. Google

crawling to collect pages relevant to the search queries, and creates index that includes

specific words, or search term and their locations.

10.   What is SERP?

Ans.   Search engine result page refers to the page that is displayed when specific search

query is entered over the search engine. Apart from showing a list of results, SERP might

also include advertisement.

11.   What is On Page SEO?

Ans.   On-Page SEO is what you do on your website to get higher rankings in search.

It includes optimizing your content, HTML code, Title and Meta Tags, Image Alt Text,

keyword density, etc.

12.   What is off page SEO?

Ans.   Off-Page SEO is something which you do outside of your website. It includes Link

building, Social media marketing, Content marketing which helps you build the overall

brand presence of a site in the offline world.

13.   What are LSI keywords?

Ans.   Latent Semantic Indexing are semantically associated with the main keyword that users

enter over the search engines. They are the synonyms or closely related words/phrases of

your targeted primary Keyword for the particular web page.

14.   What are Heading tags?

Ans.    In SEO, heading or header tags are used to separate the heading and sub-heading of

any content from the rest of the web page. There are 6 heading tags ranging from H1 to H6,

they bring coherence in content along with relevance and Keyword consistency in the search

result displayed on SERPs.

15.   What is Do-follow link?

Ans.    Dofollow links allow Google (all search engines) to follow them and reach our

website. Google to follow the link juice to the external links. In simple word, Do-follow links are

more beneficial compared to a no-follow backlink. Google is more interested in a do-follow

backlinks.

16.   What is No-follow link?

Ans.     No-follow link tells Google not to follow the link and also not to pass the link juice

to any external website. No follow links have zero to no relevance. However, getting a no follow

link from a very high authoritative website is still helpful.

17.    What is canonical URL?

Ans.   Canonical URLs is the concept of selecting the best URL for the web pages. They are

also called canonical tags that  helps in content syndication when multiple versions of the

same page are there on the Internet. It addresses content duplication.

For example, most people would consider these the same urls:

www.excelptp.com

excelptp.com

https://www.excelptp.com/

http://www.excelptp.com

18.   What is Meta Title/ Page Title?

Ans.   Page title, also known as title tag, is a phrase used for describing  a web page content.

The title tag appears on the search result pages just above the URL and also appear at the top

of a browser.

19.   What are Meta Description?

Ans.    Meta description are also called HTML attributes which should provide an

accurate description of any web page content. These descriptions act as preview snippets of

the web pages over the SERP page.

Meta descriptions, which should ideally be within 150 characters, enhance the promotional

value of the web pages, and can gain greater user click-throughs if performed correctly.

20.   What is the definition of URL?

Ans.    Uniform resource locator or URL acts as generic term used to specify all ki8nd of

web addresses found on the web.

URLs provide users with ways to identify and locate resources and documents on the web.

URLs contain internet protocols, IP address of the host and the domain name along with

the information.

21.    What is SEO friendly URL?

Ans.   SEO friendly URLs are used to optimize the structure and word usage in URLs  so that

the process of indexing a website by search engines become improved.

SEO friendly URLs are simple to understand and are short in size.

Example:

www.excelptp.com/short-url(Short URL)

www.excelptp.com/this-is-a-example-of-a-short-url?p=223 (Long and Dynamic URL)

Short URLs are easy to understand and naturally given more weight by Google.

22.   What is robots.txt?

Ans.   Robots.txt is one way of telling the Search engine bots about the web pages on your

website which you do not want them to visit.

If you want to block your category page, just put the follow code:

User-agent: *

Disallow: category/

If you want to block Google from crawling your website, just put the follow code:

User-agent: Googlebot

Disallow: /

23.   What is XML Sitemap.

Ans.   XML Sitemap helps google find and crawl all pages that are essential on your website.

A good XML Sitemap informs the search engines about the number of pages present on a

specific website, the frequency of their updates and the time of the last modification performed

on them, which helps in proper indexing of the website by the search engine.

Here is an example: https://www.excelptp.com/sitemap.xml  

24.   What are 404 errors?

Ans.   404 errors is an HTTP status code that means the web page is no longer available or is

not active on your website.

If the search engine crawls such 404 web pages frequently, chances are you might see a

ranking  drop on your website.

                                 

25.   What is 301 redirect?

Ans.  301 Redirect is a permanent redirect which almost passes 99.99% link juice to the

new redirected page.

When you change page URL that's when you redirect the old URL to a new URL with a 301

redirect.

26.   What is Image Alt Text?

Ans.   Google bots are unable to understand images that is why we use image Alt Text to

help Google understand the context of the image. It’s an On-page SEO metric and if done

correctly can boost your image SEO ranking.

                              

27.    What is Google Web master Tools/Google search console?

Ans.     Google search console provides free web services to the web masters by enabling them

to monitor and sustain the online presence of their specific website.

Google search console helps the business owners, SEO experts, site administrators and

web developers to see the crawl errors, backlink and malware with a click of a button.

          

28.     What is Google analytics?

Ans.     Google Analytics is one of the most empowering analytical tool in SEO, which helps

the webmasters to track and monitor the traffic on their websites. It is churn out a lot of data

like tracking real time visitor on your website, where the traffic is coming from, the number

of user session, bounce rate, etc.

                             

                                    

29.    What is Domain Authority?

Ans.   Domain Authority is a search ranking factor developed by Moz which calculates the

overall authority of a domain between 0-100. The higher the authority of a domain the more

it’s likely to rank better in SERPs .

              

30. What is Page Authority?

Ans.   Page Authority is a page ranking factor again developed by MOZ which calculates the

overall authority of a page between 0-100. The higher the authority of a Page the more it’s likely

to rank better in SERPs .

                            

Software Testing question for fresher 2018

.1) What is Quality Assurance?

All those planned or systematic actions necessary to provide adequate confidence that a product or service is of the type and quality needed and expected by the customer.

.2) What is Scalability Testing?

Performance testing focused on ensuring the application under test gracefully handles increases in workload.

.3) What is System Testing?

System testing is the level of testing where complete software is tested as whole system.

.4) What is Use case Testing?

So that, the tester can examines all the functionalities of the application. Use case testing cover whole application.

.5) What is Performance Testing?

First and foremost, type of non-functional testing is performance testing. In order to ensure that the response time of a system is acceptable, performance testing is carried out. By setting up a considerable load and a production-sized database, the system is tested for response times of several business-critical processes.

.6) What is Stress Testing?

This testing is done to pull the system far beyond its capabilities and see how it reacts. Contrary to load testing in which the maximum allowable load is generated, in stress testing, the load generated is more than what the system is expected to handle.

.7) What is Volume Testing?

When storage requirements and capabilities of the system are to be tested, volume testing is done. When a huge database size is encountered, system’s performance and its ability to exchange data and information are tested in this case.

.8) What is Security Testing?

While performing non functional testing, to test how well the system can preserve itself and the data it holds in situation of malicious attacks is called security testing. Confidentiality, integrity, availability, authentication and authorization are the main areas that are tested when security testing is considered. Also, network security, system security and application security are other areas that will be tested in this case.

.9) What is Scalability Testing?

When an application is tested for it ability to increase and scale up on any of its non-functionality requirements such as load, number of transactions, number of servers, volume of data etc., it is known as scalability testing.

.10) what is Compatibility testing?

An application is tested for its coordination with different hardware and software that it is expected to work on. Another testing that can be done is working of the application with different versions or releases of the same hardware or software.

.11) Different between Smoke,sanity and Regression Testing?

Smoke Testing:-Smoke Testing, also known as “Build Verification Testing”. It is performed to ensure that the most important functions work.

Smoke testing covers most of the major functions of the software but none of them in depth. The result of this test is used to decide whether to proceed with further testing. If the smoke test passes, go ahead with further testing. If it fails, halt further tests and ask for a new build with the required fixes. If an application is badly broken, detailed testing might be a waste of time and effort.

Sanity Testing:-Sanity testing is the subset of regression testing and it is performed when we do not have enough time for doing testing.

Sanity testing is performed after the build has cleared the smoke tests and has been accepted by QA team for further testing. Sanity testing checks the major functionality with finer details.

Regression Testing:-Testing the unchanged features to make sure that it is not broken because of the changes (addition, modification, deletion of feature or bug fixes) made is called Regression testing.

Regression testing always starts with 2nd build.Regression testing can’t be applicable on 1st build.

Any changes in the code might have impact on unchanged features.so testing the unchanged feature to find the impact is called as RT.

.12) Types of Regression Testing?

Unit Regression Testing: Testing only the changes or defect which is fixed is Unit Regression Testing.

Unit Regression Testing is also called as Re testing. Here we only test fixed bug.

Example: Testing the fixed bug of spelling mistake.

Regional Regression Testing: Testing the changes and the impact area or impact regions is called as RRT.

Full Regression Testing: Testing the changes and all the remaining features is called as full regression testing.

.13) Test Case Vs Test Scenario

• Test cases is How to be tested, Test Scenario is  what to be tested
• A test case is used to ascertain the test coverage of an application.Test Scenario is collection of test cases
• Test scenario is a combination of test cases which defines what is to be tested on an application/feature, or simply test scenarios are the series of test cases.The test case includes test input, procedure, expected result, and actual Result of the functionality to be tested.
• Test cases refer to the detailed steps/conditions to be executed to ensure whether the application is functioning properly or not.

• Test Scenario mainly focus on functionality.
• Test Scenario May have one or more test cases
• Test cases refer to the details steps/conditions to be executed to ensure Whether the application is functionality properly or not.

.14) What is Test Case Design Techniques

We use TCDT to avoid repeated scenario. It is applicable for functional testing not for  

Integration testing.

Two main Techniques For TCDT

1. Error Guessing :In this type of technique QA guess the error and derive the Scenario based on the Previous Experience. 
2. Boundary Value Analysis : when input is given in range between A&B then Design test cases for A+1, A, A-1 and B+1, B, B-1

.15) Different between Quality control and Quality assurance.

Quality control : It is a verification process to ensure that right things are done.It is a process oriented exercise where issues/defects occurrence in the application are not detected

Quality assurance : Quality analysts monitor and improve system quality and develop projects’ test plans, test cases and test scripts, in addition to other responsibilities.

.16) What is use case?

A use case helps you know the actions of the user and the answer of the system found in a particular functionality. It encompasses revision, exceptions and cover page.I hope all of you must have gone through this quick QA interview questions and answers round. Naukri Learning.com provides a holistic learning experience that can help you succeed in today’s world.  Enjoy reading and keep visiting for more information related to different roles.

.17) What is Beta Testing?

Testing the application after the installation at the client place it is called Beta Testing

.18) Different Between Regression testing and Retesting?

Regression testing - Any changes in the code might have impact on unchanged features.so testing the unchanged feature to find the impact is called as RT.Regression testing always starts with 2nd build. Regression testing can’t be applicable on 1st build. you can do automation for regression testing.

Retesting - you can not automate in re-testing. Unit Regression Testing is also called as Re testing. Here we only test fixed bug.Example: Testing the fixed bug of spelling mistake.

.19) What is Bug life Cycle?

• New : Found New bug
• Assigned “ bug assigned to right developer 
• Open: developer id fixing the bug 
• Fixed: developer has fixed the bug
• Retest: tester retests the application 
• Closed/reopened: if it is ok tester gives closed status else he reopens and send Back developer

.20) What is Broken Link Testing ?

When We clicked on hyperlink if it opens page can’t be displayed then that hyperlink  Called Broken link.

.21) What is Load testing?

It examines how the system behaves during normal and high loads and determines if a system, piece of software, or computing device can handle high loads given a high demand of end users

.22) What is Web application and Desktop application? 

• Web application -: User data is saved and accessed remotely in case of web applications.Web applications are the one which can run on any client machine having the internet connection without any installation of the execution file. 
• Desktop Application -: Desktop applications are one which are separately installed and executed on the personal computer.Data is stored, saved and accessed from the same machine on which application is installed.  

.23) Define Client Side Validation?

Client-side validation is the one which is basically done at the browser level where user’s input is validated at the browser itself with no involvement of the server.

.24) What is Exhaustive Testing ?

Testing everything is not feasible except for trivial cases. Instead of exhaustive testing, risk based and priorities should be used

.25) What is early Testing?

To find defects early, testing activities shall be started as early as possible in the software or system development life cycle

.26) what is acceptance testing?

The purpose of this test is to evaluate the system’s compliance with the business requirements and assess whether it is acceptable for delivery.

.27) Different Between Functional and NonFunctional?

• Functional Testing tester test how well the system performs. Non functional Testing tester test how well the system performs.
• Functional Testing based on client requirement, Non functional testing based On Client expectation.
• Functional Testing and Non Functional Testing Part of System Testing 
• Functional Testing Covers Unit Testing, Integration Testing, Smoke Testing etc.
• Non Functional Testing Covers Load, Performance, Stress, Volume etc.

.28) What is traceability matrix?

Once Test cases are prepared by test engineer then the biggest question is what is 

The guarantee that test engineer is written test cases for all the requirement.

.29) What are the Structure-based (white-box) testing techniques?

White-box testing is the detailed investigation of internal logic and structure of the code. White-box testing is also called glass testing or open-box testing. In order to perform white-box testing on an application, a tester needs to know the internal workings of the code. For example, a structural technique may be concerned with exercising loops in the software. Different test cases may be derived to exercise the loop once, twice, and many times. This may be done regardless of the functionality of the software.

.30) Advantages Waterfall model?

1. Simple and easy to understand and use
2. Clearly defined stages.
3. Works well for smaller projects where requirements are very well understood.
4. Process and results are well documented.
5. Phases are processed and completed one at a time.

Top Advantages of Using Magento as an E- Commerce Store Develop​ment

Today, lots of business promote their product and services online. It is really effective and flexible to get an opportunity to minimize expenses, increase your online presence or expand to a new online market.

In e-commerce website in order to gain profits. Lots of things that has to be done like what will be budget, how to attract clients by discounts or other offers, what type of product you will sell, what will be an e-commerce platform. And when you think about a platform, several comes in mind. But which is best for you? And an answer is Magento Platform.

Is Magento Best for E-Commerce Platform?

 

Magento gets high popularity in the e-commerce market. 80% of e-commerce website has been using magento as an e-commerce platform because of its best features.

Magento is an open source

Magento is an open source platform. It offers merchants to additional features such as plugin module and extensions to giving more user-friendly and customer satisfactions. You will get a much better result if you hire magento developer for your website that making it special and user-friendly.

Marketing friendliness

Once customers come to your site, it always sure that he/she is satisfied with your website design and modules. Because they are not willing to trust on your site then he will not try to get your product and services. So, Magento 2 is an improved version that gives to marketer faster load times and a friendlier backend UI which enhance the customer experience.

SEO Optimization

Search engine optimization is a necessary part of any e-commerce business because 80% of traffic come from the search engine. And Magento have the capability to compete with the search engine with its extraordinary features such as meta tag, search engine friendly modules, plugin, and more.

Flexible

Magento e-commerce platform that can be used by small business to large enterprise. And, it's different module and extension fit into any website requirement also a collection of themes that helps to design website as your requirement. Magento has several editions that you can download. The most popular are Magento enterprise and community edition.

More functional

In order to cover all customer, you have to get all possible way of attracting customers such as ‘send to a friend’ option, newsletter management tools, customer group pricing, and much more. In magento, every day new apps and extension created to add function to your website needs.

It is secure

E-commerce website contains transaction information and to secure this from hacker require a platform that prevents your data from hacking. And to compete for, magento has standard security that called pa-dss that includes fourteen protections, it means that all the data concerning the products, customers, private information, transaction details, etc.

Conclusion

You have checked all magento features. In short, magento have the capability to offer the best design, module, and extension to the Merchant and satisfy the customer by offering best user-friendly design and navigation. Finally, if you want to promote your e-commerce business online with magento then you can contact magento e-commerce development company for the best e-commerce website creation.

Top 5 Travel Portal Development Companies in INDIA

Looking for a best travel development company?. Here, list of best 5 online travel companies who are a master in white label solutions, Hotel booking API,  Car Booking API, flight booking API, vacation package system, travel & recharge portal development, third party API, Distributor modules, GDS’s XML, API’s integration, B2C and B2B travel portal development and more.

What is Travel Portal?

The Travel portal Provides online travel booking facilities to customer or end users. Suppose when a customer searches for hotels then it shows domestic and international hotels with their details. When searching for flights details in travel agents website, it will show all available flights for bookings. And,  when users search for a car in an available area it will show all car booking details. 

Here is Best Travel Portal Industry

1. TravelPD

TravelPD is a  travel API integration provider, who offers Amadues GDS, Sabre GDS, Galileo GDS, Travelport UAPI, Abacus, Wordspan, Mystifly, Carsolize, Travefusion for Flights API Integration for hotels. It Offers engagement module to develop B2B, B2C, B2B2B, B2B2C to the global clients

2. TravelOTAS

Travel OTAS is a best travel development company in INDIA, Who offers a complete solution for various travel development websites such as hotel API, Flight API and Car API with the best available rates. Provides Qualified travel portal developers for travel website API integration. Also, Is most popular company for holiday booking system, tour reservation system, payment gateway integration, insurance, and cruise booking.

Offers Following API Providersintegration

• Hotel API Integration
• Car API Integration
• Air flight API Integration

3. Brevitysoftware

Brevitysoftware is an another web-based online reservation system and travel portal software provider. Mostly, made for clients like management companies, traveling aggregators, destination management firms, tour operators, B2C & B2B travel portal, and home-based travel agents. It offers integration between the global distribution like Amadeus, Galileo, Hotelbeds, Jacob, RoomsXML, Sabre, Tourico, Travco, Expedia, Viator, BeMyGuest, and much more.

4. TraWex

Trawex is the leading travel technology company in Bangalore, INDIA. Is a leading travel technology company that offer flight, hotels, car, sightseeing, vacations and other ground services. It provides strong distribution capabilities – B2B/B2C / B2B2C, automate travel business process, powerful back office system, flexible content management system and feature a unique standardization element.

 5. TravelportalSolution

Travel Portal Solution, An Enterprise of SC Technologies Pvt. Ltd in Delhi, INDIA. It is provides complete Solution to gear up in AMADEUS/GALILEO/ABACUS also a hotel and white label APi integration.

Above you can see top five travel development solution provider. Now, for the travel portal development cost and more details, you can visit the website.

How to Find Best SEO Services Provider in INDIA

Lots of SEO services provider available in INDIA, but here is the matter to find best and honest SEO expert. We can choose SEO and digital marketing from the company, agency or freelancer but we do not trust them because a list of scammers available, that telling you we will rank your website on the first page of Google but they may be fraud. We should not trust even though company you hire with high rates also provide efficient services. My advice is to use common sense because we do not count to search engine optimization by a scale.

How to find ??

Different Types of Source Available To Choose SEO Solutions.

By researching on popular social media account like Facebook, Twitter, Google+, Pinterest you will get a list of SEO providers and their details, but only details do not help to choose also you have to check their website that linked to their social media account and previously created project portfolio. So you are aware of how well they are to performing your task.

For specific activity and hire a reasonable price expert  freelancing websites is the finest option. Fiverr.com, upwork.com, and much more popular websites that offering different types of SEO freelancer packages to target specific activity like article submission or video submission and for wall projects.

Suited and my preferred method is searching on a Google, by a phrase like SEO services provider Sydney or something like that and clicking on SERP you will get the company or agency that is the gifted SEO Expert because Google first page only shows list that has already done a great SEO for their websites for searched keyword.

You may get a reference from Friend or colleague that are already familiar with SEO optimization and who have worked with SEO because they have experienced with the SEO Expert, so we are sure  that company will provide good work to you. But does not ask friends who smile on your all joke, it may give you wrong details.

Who are The Best?

Choose Only an Expert Not a High or Low cost

We do not confirm, a company that offers high-cost they would provide the outstanding services. And it always not good to hire low cost because that  provider work with nominal level services, it’s not good for the business. So you have to keep in mind that only adapted experts will help you to discover your business, not a low-cost and high-cost company.

Define Communication Plan

Before selecting SEO, you should have cleared about communication process, so you can know how SEO is going, is there any benefits or loss you can know in the process activity. By Communication you know current growth and website changes. In short, you have to clearly define communication process and frequency.

Ask For Analytics Report

Google Analytics is a tool that provides all search analytics and report by that you can analyze website traffic and SEO efficiency, and most SEO expert will provide only a reports that you can not view entire website traffic. So you have to confirm that they will give you analytics login details not a report because you must know current rankings and other SEO factors.

Check Current Rankings

Google have several new algorithm updates that willing to display only a natural result in google. SERP that avoids spam results so before hiring you should aware about SEO activities that help to choose a better expert, such as link building, social media optimization, video submission and other activities that are most popular in 2016 that helps to choose the best company.

Possible for Long-term Partner?

Who is the perfect for SEO?. I think, who is able to give your return on investment (ROI), the expert that telling you to bring your website first page of google that not confirm, willing to give ROI. If Expert that will help to complete your goal and ROI then  you have to choose long term goal with them so it will give you the best result in future. ROI is a prominent option to measure the ratio of SEO.

Final Note

Finally, I am telling you to select professional SEO provider use above points and common sense that will help to choose great. Other beloved option to get a return on investment is hiring SEO outsourcing in INDIA like Amar infotech, it is best SEO services providers in INDIA that helps to grow your business in Search engine with their accepted and quality activities and will give you return on investment and google analytics report.